VIRTUE 6in1 Styling Paste

Virtue’s proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker. Suitable for men and women. All types of short or layered hair.

– Chia Seed-Derived Heat Protection Complex: Retains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting ability to style.

– Fragrance- A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.

Consumer perception study of 57 participants who used the product daily for 1 week:

– 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished.

– 91% of users felt hair looked more tamed without being weighed down after only 3 uses.

– Within one week, 96% of users felt their hair looked polished.

– 100% of users felt their hair was not brittle or crunchy within one week or use

100% Natural Bio-Based Styling Polymer: The first all-natural styling polymer. Provides humidity-resistant style retention for non-dulling, natural-looking, and natural-feeling hold.